Megan's first published work was a haiku about kittens, aged ten. She's been working (and playing) with words ever since, from freelance feature writing to a three-year stint as editor of two magazines, corporate communications and in-house communication roles. Through all type of communication, her focus remains the same: providing clear, concise, compelling copy aimed squarely at its audience, with warmth and humour to keep it interesting.
Her primary school poetry skills gained her entry to a writing degree, after which she spent five years working at the iconic Australia outdoor magazines Wild and Rock, including three years as editor, producing 26 magazines and two guidebooks. Since then Megan has worked for a wide range of other publications, including the Age, the Australian, Australian Geographic, Greenpages Magazine, G Magazine, Outdoor Australia, the Sunday Telegraph, the Sun-Herald, Sydney Morning Herald, Voyeur and Wild.
Business writing started off with a few stints in-house doing PR and communications, before Megan ventured into the consulting world. She's now done just about everything - here's a taste:
Web: providing copy for entire websites, including ongoing editing and content provision; consulting on usability, structure and design; content editing and more.
Marketing and publicity: writing and editing brochure text, case studies and white papers, as well as news pieces, press releases, marketing campaign copy and more.
Blogs: planning, researching and writing blog content; managing blog content schedules.
Newsletters: planning, researching, writing and editing monthly newsletters and e-newsletters for both businesses and not-for profits.
Social media: set up, manage and provide content for a business’s Facebook account.